Archive for November 27th, 2006

Our First Ad!

November 27, 2006

As part of our field test of The Act, we are running this advertisement in the pre-movie slide show at the Circle Cinema in Brighton, Massachusetts. We will monitor the earnings at the advertised locations to see how effective the advertisement is.


The design is Joe Calabresi‘s handiwork—proving that his talents are not limited to incredibly appealing illustrations. The photograph is by Tanit Sakakini—the photographer with the supermodel name. If you ever meet her, you will agree that she should really be working on the other side of the lens as well! 🙂