Frito-Lay Gets It

midproductsdoritos.gifI heard this morning on NPR that this Sunday’s Superbowl might be the first to air an advertisement that was made on a budget of $12.79.

Demonstrating perfect pitch for what kids are up to these days, Frito-Lay decided to forego spending $1 million on a professionally-produced Doritos Superbowl commercial. Instead, in mid-September they launched “Crash the Superbowl,” a web-based contest for home-made Doritos ads. Frito-Lay picked 5 finalists out of the 1060 submissions. The winner, chosen by consumer web voting, will be aired Sunday in front of 90 million viewers. It is kind of YouTube meets American Idol.

My only question: who will get the Clio—the kid with the camera and $12.79, or the genius who thought up this plan?

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