Archive for the ‘Advertising’ Category

Shifts Happen

September 19, 2007

sign.jpgCecropia’s web site has a new look. Because Cecropia has a new direction. After many fruitful years of experimenting in the fascinating laboratory of coin-operated video games, we have decided to leave the coin-op world behind us. It is a new millenium. We are focused on the Internet.

The Act taught us a lot about creating an emotional connection between game players and interactive characters. That connection can be a powerful force. We think the best place to apply it now is in interactive advertising.

Frito-Lay Gets It

February 1, 2007

midproductsdoritos.gifI heard this morning on NPR that this Sunday’s Superbowl might be the first to air an advertisement that was made on a budget of $12.79.

Demonstrating perfect pitch for what kids are up to these days, Frito-Lay decided to forego spending $1 million on a professionally-produced Doritos Superbowl commercial. Instead, in mid-September they launched “Crash the Superbowl,” a web-based contest for home-made Doritos ads. Frito-Lay picked 5 finalists out of the 1060 submissions. The winner, chosen by consumer web voting, will be aired Sunday in front of 90 million viewers. It is kind of YouTube meets American Idol.

My only question: who will get the Clio—the kid with the camera and $12.79, or the genius who thought up this plan?